Team
Practical operators with product depth.
A focused group combining research, design, engineering and quality to ship clear, customer-facing outcomes.
Grace Whitfield
Founder & CEO
Open to chat
Sets product direction and keeps the team focused on shipping ambitious, practical work.
San Francisco, USA
Theo Marsden
Co-Founder & CTO
Heads down
Owns platform architecture and mentors engineers to ship reliable systems at speed.
Austin, USA
Lena Bergstrom
Staff Frontend Engineer
Open to chat
Builds the design system and crafts accessible interfaces for complex workflows.
Berlin, Germany
Omar Haddad
Product Designer
Open to chat
Turns abstract ideas into clear product narratives and interaction patterns.
London, UK
Naomi Ishikawa
QA Lead
Heads down
Protects release quality with rigorous checks and a thoughtful testing strategy.
Toronto, Canada
Zanele Mokoena
Lead UX Researcher
Open to chat
Brings customer insight into every planning cycle to sharpen product direction.
Bengaluru, India